Ch.8D Marketing the Virtue of Flexibility (Pgs.719-741)

 

Page 721

 

Marketing Definition

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Marketing is one of the most important functions in business. It is the discipline required to understand customers’ needs and the benefits desired. Marketing is also considered an act of buying or selling in a market; all of the processes involved in moving goods from the producer to the consumer. Marketing is the activities, as advertising, packaging, and selling, involved in transferring goods from producer to the consumer.

 

Author’s Comments

Although many people seem to think that marketing and advertising are synonymous they are not. Advertising is simply one of the many processes that together constitute marketing.

~ Constitute Marking Psalm

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Genuine security arises from actual, first-hand knowledge that one is

both capable and worthy of achieving happiness (through conscious,

responsible action) and, once having attained it, that he deserves

it . --Michael J. Hurd American Motivational Speaker

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Bullet Dodging

Waiting to grant an employee stock option until after bad news

involving the company is made public. Because the strike price on an

option is linked to the date on which the option was issued, waiting

until after bad news sends a stock price lower and allows the

employee to obtain shares at a lower strike price.

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“All we have to decide is what is best to do with the time that is given to us.”

~ Positive Progression Positive Action Positive Attitude Psalm

 

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My Youthful Aging Seafood 5 and 5 Chinese Entree:Five-Spice Scallops: You could also serve the scallops over Asian salad greens dressed with sesame oil and rice vinegar for a simple dinner.

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Quality Language Tactful Humor Kindness Psalm: "One kind word can warm three winter months." ~ Japanese proverb

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Fresh Morning: Arise with a Smile Sleep Good at Night Pink Positive Cake Nation 365 & Pink Positive Cake Nation 360 Om with Harmony Fresh Longevity Positive Living: "Golden slumbers kiss your eyes, smiles awake you when you rise." ~ Thomas Dekker

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Can you reach that for me…? if you would help me…I want Tata Tell… What’s the meaning of your name…? What’s your Favorite Cause, Care, and or Aim….? Love is dynamite, love is a time bomb ticking. Love can blow your mind if you let your heart go with it.

~ Physical Attraction Dances Line Public and or Social Setting Laws of Attraction Are What type of Care…?

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Positive Quality Love Romance Lightness of being is a or the best way to be creative and also to help others…with winning titles and ownership challenges that lead conversation…

~ Deepak Chopra Water Proton 394 Sub Automatic Charge Line

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Listen to Instrumental Music “Mo’ Green Onions” by Booker T & The MG’s

 

 

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Marketing Strategic Plan (MSP)

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Competitive Advantage and the works of Phillip Kotler,

Concepts of Marketing plans: Generic’ Strategies & Strategies for Pricing,

Distribution, Promotion, Advertising and Market Segmentation,

Factors such as Market Penetration, Market Share, Profit Margins, Budgets,

Financial Analysis, Capital Investment, Government Actions…..

Demographic Changes, Emerging Technology and Cultural Trends
 

Author’s Comments

Marketing plan conclusion after defining. Your strategy you must use the information you have gathered to determine whether the strategy will achieve the objective of making your service, franchise, or enterprise competitive in the chosen marketplace. ~ CEO Carlos B. Toomer Impetus Services
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• “He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers.” – author unknown

• “I do not regard advertising as entertainment or an art form, but as a medium of information.” – David Ogilvy

• “Advertising is the ‘wonder’ in Wonder Bread.” – Jef I. Richards (1995), advertising professor, The University of Texas at Austin.

• “Advertising is selling Twinkies to adults.” – Donald R. Vance

 

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“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great. -- Mark Twain #25 Pg.1484

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“The power of imagination makes us infinite.” –John Muir

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Yours should and or could be a Never Ending Success with positive action and positive attitude in Civilization. -Kim Cooney Revised

 

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My Holistic Youthful Aging Chinese Dinner or Lunch:Five-Spice Turkey & Lettuce Wraps: Based on a popular Chinese dish, these fun wraps also make appealing appetizers for entertaining. Serve with chile-garlic sauce and rice vinegar for extra zip; toss diced mango and strawberries with lime juice for a quick dessert.

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So is Sex only The French International Language Comedy Romantic Humor Laughter Checkpoint: The secret of happiness is to find a congenial monotony. - V. S. Pritchett

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Secret to Success Words of Water Wisdom: "The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."-- Mark Twain Pg. 1484 #25

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Hey, Babe you can call me yoggie Bear chasing your inspiration naturally gratitude where it begins and ends. Everything is a Miracle Three Rules to Life: Grace, Respect, and Good Foundation is the or a Course that leads to Miracles…

~ Marketing Strategy a Course in Miracles there are two ways to Live your Life

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Love with every atom of your being to catch and keep quality wisdom attention, a true sweet Honest Love....all Struggle ends where Gratitude begins… ~ Love Romance Love Life Lessons Everything that comes from Love is a Miracle Line for whom…?

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Listen to music selection by Dion “Dream Lover”
 

https://itunes.apple.com/us/album/dream-lover/id16559004?i=16558836

 

 

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Marketing Strategy (MSP)

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How your service, franchise, or enterprise will address

The competitive marketplace

How you will implement and support

Your day to day operations
 

It is the process that can allow an organization

to concentrate its limited resources on the greatest opportunities

to increase sales and achieve

a sustainable competitive advantage.
 

If market is attractive your franchise one of the strongest invest your best resources

If market attractive but your enterprise one of the weaker concentrate strengthening

If market is not attractive & your service is one of the best it can generate term profits

If market not attractive enterprise weaker support more profitable part of business
 

Marketing Strategy most effective when integral component of corporate strategy

It defines how the organization will successfully engage

customers, prospects, & competitors in the market arena

It partially derived from broader

Corporate strategies, corporate missions, & corporate goals

As the customer constitutes the source of a company’s revenue,

Marketing strategy is closely linked with sales.

A key component of marketing strategy is often

To keep marketing in line with a company’s

overarching mission statement

 

Author’s Comments

Business has only two functions-marketing and innovation.

- Milan Kundera Czech Novelist, Playwright and Poet (b.1929- )

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

-Leo Burnett Pioneer American Advertising Executive, (1891-1971)

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I notice increasing reluctance on the part of marketing executive to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. - David Ogilvy Scottish born British Military Intelligence Officer & later top advertising executive (1911-1999)

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The Abundant life is achieved and developed from within and is rooted in strong mental , moral, and humorous fiber.~ Jamie Foxx Comedian, Musician, & Actor 377 Bio is at the Compassion Character Segment 377 Spot

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Happiness makes up in height for what it lacks in length. ~ Robert Frost

 

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Dolly-ism Poem Inside a Poem: “You better stop whinin’, pinin’. Get your dreams in line and then just shine, design, refine ‘til they come true. And you better get to livin’. – Dolly #22 Pg.25

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My Oh Uh Thump of a Hump Chinese Dinner Entree: Grilled Sea Scallops with Cilantro & Black Bean Sauce: Here, Chinese fermented black beans are stir-fried with garlic and ginger, flavor-enhanced with Chinese or Japanese rice wine, and blended into a delicate puree that makes a delicious dip to complement all sorts of grilled seafood, including plump sea scallops. Sweet mirin counterbalances the saltiness of the beans.

 

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I got a marketing strategy, call my hands Core Cider Option Watch cup of hold to and or held to listen good. You tell me… ~ Big Uhhgggs Dees Hands Don't mind Line

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Sugar Sugar Sweet who cares, if the Candy man can or can’t, when the cupcakes are sweet and tasty for the sweet spot of any season the candy man is ready. Light doesn't have to struggle with darkness to over come it; it has only to shine. ~ Sugar Sweet MAC World Day of Prayer Line 4 Who…?

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Listen to music selection by Nat King Cole “L-O-V-E
 

https://itunes.apple.com/us/album/l-o-v-e/id282280493?i=282280763

 

 

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After Market Strategy Cost to Enter Market (MSP)

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• Your marketing strength.

• Access to low cost materials and effective production.

• The experience of your enterprise.

• The complexity of introduction problems such as lack of adherence to industry standards, unavailability of materials, poor quality control, regulatory problems and the inability to explain the benefits of the offering to the prospect.

• The effectiveness of the enterprise infrastructure in terms of organization, recruiting capabilities, employee benefit programs, customer support facilities and logistical capabilities.

• Distribution effectiveness as measured by history of relations, the extent of channel utilization, financial stability, reputation, access to prospects and familiarity with your offering.

• Technological efforts likely to be successful as measured by the strength of the development organization.

• The availability of adequate operating capital

 

Author’s Comments

If you want success, then don’t rely on other people to do what you can do!

-- Sasha Azevedo American Actress Athlete and Model

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It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa. –Dirk Benedict

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The mathematical rules of the universe are visible … in the form of beauty.” —John Michel

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“True commitment begins when we reach the point of not knowing how we can possibly go on, and decide to do it anyway. However, during the process through trial and error find the best way. Group projects never fail for a society with time. We are as smart as our smartest one and as strong as our strongest one but together with can achieve true quality omnipotence.

–Carlos Toomer (Born July 9, 1972-- )

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The Challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble; but not timid; be proud but not arrogant; have humor; without folly .

--Jim Rohn lovelove Sports Compassion lovelovelove Pg.1492 #58

 

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Hot & Sour Carrots with Fish & Rice: Hot-and-sour sauce on Fish, brown rice, & quick steamed sautéed carrots is not for the timid palate it has abundance of bold, Spicy Flavor always eat as good as you can to out Live the Laws of Moses…

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Love Quality Water Words of Wisdom: When love exists, nothing else matters, not life’s predicaments, not the fury of the years, not a physical winding down or scarcity of opportunity.”- Isabel Allende

 

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Hey, Pooh, I’ll be your honey. If you will be my Pooh. Real friendship is a Precious Gift.

~ Tigger just ain’t Expectation Yardstick

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Hey, Tatar Salad anytime you want to ball and bail out we can keep a parachute and oxygen mask close by for you...Steward well the treasure within! A Good Life is when you assume nothing, do more, need less, smile often, dream big, laugh a lot, and realize --- How Blessed you are! Remember, there's always something to be thankful for.

~ Country Education is Country Education Subtle Quality Humor Romantic Comedy Line for whom?

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Listen to music selection by American Idol (4-10-2008) “Shout to the Lord”

 

 

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Generic Strategies of Marketing Plan (MSP)

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Can be Cost Leadership Strategy, Differentiation Strategy, Focus Strategy

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1.) The first is based on the concept that you can produce and market a good quality product or service at a lower cost than your competitors. Low costs should translate to profit margins that are higher than the industry average. Operating capital, good process engineering skills, close management or labor, products designed for ease are some of the conditions that should exist to support a Cost Leadership Strategy with on-going availability.
 

 

2.) Unique creation of product throughout the industry is a Differentiation Strategy. Certain conditions should support differentiation Strategy like…

Strong marketing abilities, effective product engineering, creative personnel,

the ability to perform basic research and a good reputation…
 

 

3.) A Focus Strategy may be the most sophisticated of the generic strategies.

It is more intense. It is designed to address a focused segment of the marketplace.

It is based on the concept of serving a particular target in such a n exceptional manner.

Usually this means addressing a substantially smaller market profit margins can be High.

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Author’s Comments

Authentic marketing is not the art of selling what you make but knowing what you make. It is the art of identifying and understanding customer’s needs and creating customers, profits to the producers and benefits for the stockholders. -Philip Kotler

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Customers buy for their reasons, not yours.- Orvel Ray Wilson

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You must have mind share before you can have market share.- Christopher M. Knight

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Let us not look back in anger or forward in fear, but around in awareness. -James Thurber

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“Let us more and more insist on raising funds of love, of kindness, of understanding, of peace.”

#41 Mother Teresa Pg.1487

 

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Experience is Experience What you like to Portion Out Depends on your Congenial Pit Manager Habits Funny or not Oh my my Humor Fact Mind Share Market Share: Leave it to heaven and to those en-route to bosom lodge Sting or Prick "Well," said Pooh, "what I like best," and then he had to stop and think. Because although eating honey was a very good thing to do, there was a moment just before you began to eat it which was better than when you were, but he didn't know what it was called. -- A.A. Milne Love is emotion that moves between two poles: on one side, pure delight. On the other, pure benevolence.

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Humor Brest Cancer Awareness Monthly or Month Check Mate Point: Support the Cure like that has always been a priority...The cure and or prevention to any ailment is nourishment…My friends are bowling for boobs tonight in Atlanta, October on Strike with Next Level Whole Foods! I could be One of the Few Females who has more protection then Car Air Bags and Bumpers. You have to be fast on your feet and adaptive or else a strategy is useless…If ever male or man is the same, dogs should not ever piss on a Rose Bush….If you marry wise judgement you make good proverb awareness checkmate psalms…. #22 Dolly Parton

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Clarification Health Point: Eating a Mediterranean-style diet appears to help lower the risk of depression by about 30 percent, thanks to a high concentration of good-for-you-fats and B vitamins. Olives are a main source with fresh fish.

 

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Can you suggest more than something like“Applesauce Politics” that make opportunities into Loop Holes. Life is about accountability, responsibility, and weekend fun Monday thru Sunday always on the best of Days also and even in my Sleep and or in my Dreams.… ~ Subtle Nature Call Line Daily Improvement Lifestyle Life Long Grace Life Long Civil

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Inspiration is a miracle wrapped up or served and served with magic. Don’t find fault. Find a Remedy. Resolution just ain’t Solution. ~ Line 4 Who?

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Laura Story ~ Mighty to Save
 

https://itunes.apple.com/us/album/mighty-to-save/id275878616?i=275878620

 

 

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Pricing Strategy after Selecting Generic Strategy (MSP)

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• A SKIMMING STRATEGY

  • If your offering has enough differentiation to justify a high price and you desire quick cash and have minimal desires for significant market penetration and control, then you set your prices very high.

• A MARKET PENETRATION STRATEGY

  • If near term income is not so critical and rapid market penetration for eventual market control is desired, then you set your prices very low.

• A COMPARABLE PRICING STRATEGY

  • If you are not the market leader in your industry then the leaders will most likely have created a ‘price expectation’ in the minds of the marketplace. In this case you can price your offering comparably to those of your competitors.

 

Author’s Comments

After defining the overall offering objective and selecting a generic strategy you must then decide on a variety of closely operational strategies which are listed above for a… Strategic Marketing Plan.

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Everybody is winner not a loser it is the quitting that produces not winning but lost.

-Kyler England

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God could not be everywhere, so he created Mothers. ~ Jewish Proverb

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Thoughts lead on to purposes; purposes go forth in action; actions form habits; habits decide character; and character fixes our destiny.” – Tryon Edwards

 

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The Greatest Truth for Civilization Poem Inside of a Poem: The greatest thing you’ll ever L E A R N, is just to LOVE… & be loved in return” ~ Moulin Rouge

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Humor Education Quality Improvement Brooke Shields Courtly Compassion Slot 406#, during an interview to become spokesperson for a federal anti-smoking campaign She Stated: Smoking kills. If you’re killed, you’ve lost a very important part of your life.

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Enlightenment Understanding Quality Value Civilization Consistent Improvement Mind Body Spirit Water Exercise Needs Need Needs Perk: A Quotation from The Experts “Taxes are our way of feeding the goose that lays the golden eggs of freedom, democracy and enterprise. Someone says, ‘Well, the goose eats too much.’ That’s probably true. But better a fat goose than no goose at all! --445 Jim Rohn (September 17, 1930 – December 5, 2009) was an American Entrepreneur, Author and Motivational Speaker has been moved to Pg. 1492 #58

 

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Don’t get caught up in the mad rush of life. Something that they call the rat race…Live for those who love me, and those who know me true….If, I am the last thing on your mind maybe, I will be the first thing on your mind in the morning…and or when testing temptation the Crown of Life….

~ Water Balance is Plus Romantic Prelude Line Love God and His Promises

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Light me up with your electric love magic impulse touch be my fashion style icon in season year round, a revolving day by day romantic bliss…Hopeless Romantic maybe need me Chocolate…

~ WaterLine 4 Who 833 Danielle Peck or and Whoelse…..?

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Alice in Chains ~ Man in the Box
 

https://itunes.apple.com/us/album/man-in-the-box/id190808912?i=190809018

 

 

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The Promotion’s of Strategic Marketing Plan (MSP)

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 The PUSH STRATEGY maximizes the use of all available channels of distribution to “push” the offering into the marketplace. This usually requires generous discounts to achieve the objective of giving the channels incentive to promote the offering, thus minimizing your need for advertising.

· The PULL STRATEGY requires direct interface with the end user of the offering. Use of channels of distribution is minimized during the first stages of promotion and a major commitment to advertising is required. The objective is to “pull” the prospects into the various channel outlets creating a demand the channels cannot ignore

 

Author’s Comments

Currency trading: The act of buying and selling world currencies. Currency trading is most often engaged in by banks and other institutions, for the purposes of international trade. Individual investors may engage in currency trading as well, attempting to benefit from variations in the exchange rates of the currencies.

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If, every call to Christ and His righteousness is a call to suffering, the converse is equally – every call to suffering is a call to Christ, a promotion, an invitation to come up higher.

-Charles Bent American Politician(1799-1847)

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Older and wiser voices can always help you find that right path, if you are only willing to listen. ~ Jimmy Buffet #52

 

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Sarah Hart Courtly 607 Heat Magic Rhythm Number Comedy Tactful Humor Checkpoint: Whiskey makes my baby feel a lil frisky...Rain makes Corn...Corn makes whisky... -AND-

Smart Hard Work Water Motto to Live by: Work hard and be nice to people and always have fun.

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Romantic Love Spark Inspiration Encouragement Motivational Stimulus Quality Love Points: To love quality improvement is to live one of the sweetest caring and compassionate inspiring motivating qualities in life with tactful communication of positive encouragement.

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If your beauty was compared to Prize Fighting or Boxing, nothing wrong with the box, but, you're the Tic Toc. You’re the KO, Knock Out Single. You the real nice. You look real good. You don’t have to sell when the product is real good or better than fine tune.

~ Subtle Combination Excitement Line Grin, Smile or Laugh

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I can be like your waterwheel, turning and announcing 20 Lessons to Living good as you, as long as you "and" -or- water moves and or sweat evaporates any type good directions Big Change Strive Challenge God has big Plans for you…

~ Rumi Water Passion Heat Line Top of or Bottom of Foundation Always Follow Jesus

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Listen to the Christian Sherry Morris “What a Wonderful World"

 

 

 

Page 728

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Many Strategy Offerings for Advertising Promotions (MSP)

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• Product Comparison advertising
In a market where you’re offering is one of several providing similar capabilities, if you’re offering stacks up well when comparing features then a product comparison ad can be beneficial.
• Product Benefits advertising
When you want to promote your offering without comparison to competitors, the product benefits ad is the correct approach. This is especially beneficial when you have introduced a new approach to solving a user need and comparison to the old approaches is inappropriate.
• Product Family advertising
If you’re offering is part of a group or family of offerings that can be of benefit to the customer as a set, then the product family ad can be of benefit.
• Corporate advertising
When you have a variety of offerings and your audience is fairly broad; it is often beneficial to promote your enterprise identity rather than a specific offering.

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Author’s Comments

You can tell the ideals of a nation by its advertisements. - NORMAN DOUGLAS, South Wind &

Many a small thing has been made large by the right kind of advertising. –MARK TWAIN, A Connecticut Yankee in King Arthur’s Court #25 Pg.1484

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Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.- BRUCE FAIRCHILD BARTON,The Man Nobody Knows

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Advertising is the rattling of a stick inside a swill-bucket.

– GEORGE ORWELL, Keep the Aspidistra Flying

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Advertising is the greatest art form of the twentieth century.

–MARSHALL MCLUHAN, Advertising Age, Sept. 3, 1976  

 

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Impetus Civilization Positive Society Artistic Inspiration Psalm Art Encouragement Proverb Artist Aphorism: Art is not what you see, but what you make others see...

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Comedy Tactful Humor Quality Improvement Checkpoint: How did this one butcher introduce his wife? He Said "Meet Patty."

 

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I got needs and I got needs that need to be everlasting both ways way beyond B-6 shots dropped off…and Spring, give me what I love to Receive…a B1 is not a B12…Etc…

~ 257 Sarah Palin Water Needs Line Do you think So #257 C I do my my own Alaska Type of Hunting & Fishing & Wild Life Be One Away from Politics Sometimes She’s away from Politics Sometimes

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Show me the world of Quality Passionate love in anything and everything best shape strategy foundation style formation, as I love to see and or need to see...

~ Love Loves Love Style Line for whom….?

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Listen to music selection by Christ Tomlin “I will Rise” Contemporary Christian Pop
 

https://itunes.apple.com/us/album/i-will-rise/id716328267?i=716328881

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