Ch.8D Marketing the Virtue of Flexibility (Pgs.719-741)
Page 721
Marketing Definition
Marketing is one of the most important functions in business. It is the discipline required to understand customers’ needs and the benefits desired. Marketing is also considered an act of buying or selling in a market; all of the processes involved in moving goods from the producer to the consumer. Marketing is the activities, as advertising, packaging, and selling, involved in transferring goods from producer to the consumer.
Author’s Comments
Although many people seem to think that marketing and advertising are synonymous they are not. Advertising is simply one of the many processes that together constitute marketing.
~ Constitute Marking Psalm
&
Genuine security arises from actual, first-hand knowledge that one is
both capable and worthy of achieving happiness (through conscious,
responsible action) and, once having attained it, that he deserves
it
. --Michael J. Hurd
American Motivational Speaker
&
Bullet Dodging
Waiting to grant an employee stock option until after bad news
involving the company is made public. Because the strike price on an
option is linked to the date on which the option was issued, waiting
until after bad news sends a stock price lower and allows the
employee to obtain shares at a lower strike price.
&
“All we have to decide is what is best to do with the time that is given to us.”
~
Positive Progression Positive Action Positive Attitude Psalm
-AND-
My Youthful Aging Seafood 5 and 5 Chinese Entree:Five-Spice Scallops: You could also serve the scallops over Asian salad greens dressed with sesame oil and rice vinegar for a simple dinner.
-AND-
Quality Language Tactful Humor Kindness Psalm: "One kind word can warm three winter months." ~ Japanese proverb
-AND-
Fresh Morning: Arise with a Smile Sleep Good at Night Pink Positive Cake Nation 365 & Pink Positive Cake Nation 360 Om with Harmony Fresh Longevity Positive Living:
"Golden slumbers kiss your eyes, smiles awake you when you rise." ~
Thomas Dekker
-AND-
Can you reach that for me…? if
you would help me…I want Tata Tell… What’s the meaning of your name…?
What’s your Favorite Cause, Care, and or Aim….?
Love is dynamite, love is a time bomb
ticking. Love can blow your mind if you let your heart go with it.
~ Physical Attraction Dances Line Public and or Social
Setting Laws of Attraction Are What type of Care…?
-AND-
Positive Quality Love Romance Lightness of being is a or the best way to
be creative and also to help others…with winning titles and ownership
challenges that lead conversation…
~
Deepak
Chopra Water Proton 394 Sub Automatic Charge Line
-AND-
Listen to
Instrumental Music “Mo’ Green Onions” by
Booker T & The MG’s
Page 722
Marketing Strategic Plan (MSP)
Competitive Advantage and the works of Phillip Kotler,
Concepts of
Marketing plans: Generic’ Strategies & Strategies for Pricing,
Distribution, Promotion, Advertising and Market Segmentation,
Factors such as Market Penetration, Market Share,
Profit Margins, Budgets,
Financial Analysis, Capital Investment, Government
Actions…..
Demographic Changes, Emerging Technology and Cultural Trends
Author’s Comments
Marketing plan conclusion after defining. Your strategy you must use the information
you have gathered to determine whether the strategy will achieve the objective
of making your service, franchise, or enterprise competitive in the chosen
marketplace. ~
CEO Carlos B. Toomer
Impetus Services
&
- “He
who has a thing to sell and goes and whispers in a well is not so apt to
get the dollars as he who climbs a tree and hollers.”
– author unknown
- “I
do not regard advertising as entertainment or an art form, but as a medium
of information.” – David Ogilvy
- “Advertising
is the ‘wonder’ in Wonder Bread.”
–
Jef I. Richards (1995), advertising professor, The University of Texas
at Austin.
- “Advertising
is selling Twinkies to adults.”
–
Donald R. Vance
&
“Keep
away from people who try to belittle your ambitions. Small people always do
that, but the really great make you feel that you, too, can become great. --
Mark Twain #25 Pg.1484
&
“The
power of imagination makes us infinite.”
–John Muir
&
Yours should and or could be a Never Ending Success with positive action and positive attitude in
Civilization. -Kim Cooney Revised
-AND-
My Holistic Youthful Aging Chinese Dinner or Lunch:Five-Spice Turkey & Lettuce Wraps: Based
on a popular Chinese dish, these fun wraps also make appealing appetizers for
entertaining. Serve with chile-garlic sauce and rice vinegar for extra zip;
toss diced mango and strawberries with lime juice for a quick dessert.
-AND-
So is Sex only The French International Language Comedy Romantic
Humor Laughter Checkpoint: The secret of happiness is to find
a congenial monotony. -
V.
S. Pritchett
-AND-
Secret to Success Words of Water Wisdom: "The secret of getting ahead is getting started.
The secret of getting started is breaking your complex overwhelming tasks into
small manageable tasks, and then starting on the first one."--
Mark
Twain Pg. 1484 #25
-AND-
Hey,
Babe you can call me yoggie Bear chasing your inspiration naturally gratitude
where it begins and ends. Everything is a Miracle Three Rules to Life: Grace,
Respect, and Good Foundation is the or a
Course that leads to Miracles…
~ Marketing Strategy a Course in Miracles there
are two ways to Live your Life
-AND-
Love
with every atom of your being to catch and keep quality wisdom attention, a
true sweet Honest Love....all Struggle ends where Gratitude begins… ~
Love Romance Love Life Lessons Everything that
comes from Love is a Miracle Line for whom…?
-AND-
Listen
to music selection by
Dion “Dream
Lover”
Page 723
Marketing Strategy (MSP)
How your service, franchise, or enterprise will address
The competitive marketplace
How you will implement and support
Your day to day operations
It is the process that can allow an organization
to concentrate its limited resources on the greatest
opportunities
to increase
sales and achieve
a sustainable
competitive advantage.
If market is
attractive your franchise one of the strongest invest your best resources
If market attractive but your enterprise one of the
weaker concentrate strengthening
If market is not attractive & your service is one
of the best it can generate term profits
If market not attractive enterprise weaker support more
profitable part of business
Marketing Strategy most effective when integral
component of corporate strategy
It defines how the organization will successfully
engage
customers, prospects, & competitors in the market
arena
It partially derived from broader
Corporate strategies, corporate missions, & corporate
goals
As the customer constitutes the source of a company’s revenue,
Marketing
strategy is closely linked with sales.
A key component of marketing strategy is often
To keep marketing in line with a company’s
overarching mission statement
Author’s Comments
Business has only two functions-marketing and
innovation.
-
Milan Kundera
Czech Novelist, Playwright and Poet (b.1929- )
&
Make it simple. Make it memorable. Make it inviting to
look at. Make it fun to read.
-Leo Burnett Pioneer American Advertising Executive, (1891-1971)
&
I notice increasing reluctance on the part of marketing
executive to use judgment; they are coming to rely too much on research, and
they use it as a drunkard uses a lamp post for support, rather than for
illumination. -
David OgilvyScottish born British Military Intelligence Officer & later top
advertising executive (1911-1999)
&
The Abundant life is achieved and developed from within
and is rooted in strong mental , moral, and humorous fiber.~
Jamie
Foxx Comedian, Musician, & Actor 377 Bio is at the Compassion Character
Segment 377 Spot
&
Happiness makes up in height for what it lacks in
length. ~
Robert Frost
-AND-
Dolly-ism Poem Inside a Poem:
“You better stop whinin’, pinin’. Get your dreams in
line and then just shine, design, refine ‘til they come true. And you better
get to livin’. –
Dolly
#22 Pg.25
-AND-
My Oh Uh Thump of a Hump Chinese Dinner Entree: Grilled Sea Scallops with Cilantro & Black Bean Sauce:
Here, Chinese fermented black beans are stir-fried with
garlic and ginger, flavor-enhanced with Chinese or Japanese
rice wine, and blended into a delicate puree that makes a delicious dip to
complement all sorts of grilled seafood, including plump sea scallops. Sweet
mirin counterbalances the saltiness of the beans.
-AND-
I got a marketing strategy, call my hands Core Cider
Option Watch cup of hold to and or held to listen good. You tell me…
~ Big Uhhgggs Dees Hands Don't mind
Line
-AND-
Sugar Sugar Sweet who cares, if the Candy man can or
can’t, when the cupcakes are sweet and tasty for the sweet spot of any season
the candy man is ready. Light doesn't have to struggle with darkness to over
come it; it has only to shine. ~
Sugar
Sweet MAC World Day of Prayer Line 4 Who…?
-AND-
Listen to
music
selection by
Nat King Cole
“L-O-V-E
Page 724
After Market Strategy Cost to Enter
Market (MSP)
- Your marketing strength.
- Access to low cost materials and
effective production.
- The experience of your enterprise.
- The complexity of introduction
problems such as lack of adherence to industry standards, unavailability
of materials, poor quality control, regulatory problems and the inability
to explain the benefits of the offering to the prospect.
- The effectiveness of the enterprise
infrastructure in terms of organization, recruiting capabilities, employee
benefit programs, customer support facilities and logistical capabilities.
- Distribution effectiveness as measured
by history of relations, the extent of channel utilization, financial
stability, reputation, access to prospects and familiarity with your
offering.
- Technological efforts likely to be
successful as measured by the strength of the development organization.
- The availability of adequate operating
capital
Author’s Comments
If you want success, then don’t rely on other people to
do what you can do!
--
Sasha Azevedo
American Actress Athlete and Model
&
It is all about marketing; that is
where the real craft comes in. The best actors do not necessarily become the
biggest stars. And vice versa.
–Dirk Benedict
&
The mathematical rules of the universe are visible … in
the form of beauty.”
—John Michel
&
“True commitment begins when we reach the
point of not knowing how we can possibly go on, and decide to do it anyway.
However, during the process through trial and error find the best way. Group
projects never fail for a society with time. We are as smart as our smartest
one and as strong as our strongest one but together with can achieve true quality
omnipotence.
–Carlos Toomer (Born July
9, 1972-- )
&
The
Challenge of leadership is to be strong, but not rude; be kind, but not weak;
be bold, but not a bully; be thoughtful, but not lazy; be humble; but not
timid; be proud but not arrogant; have humor; without folly
.
--Jim Rohn lovelove Sports Compassion
lovelovelove Pg.1492 #58
-AND-
Hot & Sour Carrots with Fish &
Rice:
Hot-and-sour sauce on Fish, brown rice, & quick steamed
sautéed carrots is not for the timid palate it has abundance of bold, Spicy Flavor always eat as good as you can
to out Live the Laws of Moses…
-AND-
Love Quality Water Words of Wisdom: When love exists, nothing else matters, not life’s predicaments, not the
fury of the years, not a physical winding down or scarcity of opportunity.”-
Isabel
Allende
-AND-
Hey,
Pooh, I’ll be your honey. If you will be my Pooh. Real friendship is a Precious Gift.
~ Tigger
just
ain’t Expectation Yardstick
-AND-
Hey,
Tatar Salad anytime you want to ball and bail out we can keep a parachute and
oxygen mask close by for you...Steward well the treasure within! A Good Life is
when you assume nothing, do more, need less, smile often, dream big, laugh a
lot, and realize --- How Blessed you are! Remember, there's always something to
be thankful for.
~ Country Education is Country Education
Subtle Quality Humor Romantic Comedy Line for whom?
-AND-
Listen
to
music selection by
American Idol (4-10-2008) “Shout to
the Lord”
Page 725
Generic Strategies of Marketing Plan
(MSP)
Can be Cost Leadership Strategy,
Differentiation Strategy, Focus Strategy
1.) The first is based on the
concept that you can produce and market a good quality product or service at a
lower cost than your competitors. Low costs should translate to profit margins
that are higher than the industry average. Operating capital, good process
engineering skills, close management or labor, products designed for ease are
some of the conditions that should exist to support a
Cost Leadership Strategy with on-going availability.
2.) Unique creation of product
throughout the industry is a
Differentiation
Strategy. Certain conditions should support differentiation Strategy like…
Strong marketing abilities,
effective product engineering, creative personnel,
the ability to perform basic
research and a good reputation…
3.) A
Focus Strategy may be the most sophisticated of the generic
strategies.
It is more intense. It is
designed to address a focused segment of the marketplace.
It is based on the concept of
serving a particular target in such a n exceptional manner.
Usually this means addressing
a substantially smaller market profit margins can be High.
Author’s Comments
Authentic marketing is not the art of selling what you
make but knowing what you make. It is the art of identifying and understanding customer’s
needs and creating customers, profits to the producers and benefits for the
stockholders. -Philip Kotler
&
Customers buy for their reasons, not yours.-
Orvel Ray Wilson
&
You must have mind share before you can have market
share.-
Christopher M. Knight
&
Let us not look back in anger or forward in fear, but around in
awareness.
-James Thurber
&
“Let us more and more insist on raising funds of love,
of kindness, of understanding, of peace.”
#41
Mother
Teresa Pg.1487
-AND-
Experience is Experience What
you like to Portion Out Depends on your Congenial Pit Manager Habits Funny or
not Oh my my Humor Fact Mind Share Market Share: Leave
it to heaven and to those en-route to bosom lodge Sting or Prick "Well,"
said Pooh, "what I like best," and then he had to stop and think.
Because although eating honey was a very good thing to do, there was a moment
just before you began to eat it which was better than when you were, but he didn't
know what it was called. --
A.A.
Milne Love is emotion that moves between two poles: on one side, pure delight. On
the other, pure benevolence.
-AND-
Humor Brest
Cancer Awareness Monthly or Month Check Mate Point: Support the Cure like that has
always been a priority...The cure and or prevention to any ailment is
nourishment…My friends are bowling for boobs tonight in Atlanta, October on Strike with Next Level Whole Foods! I could be One of the Few Females who
has more protection then Car Air Bags and Bumpers. You
have to be fast on your feet and adaptive or else a strategy is useless…If ever male or man is the same, dogs should
not ever piss on a Rose Bush….If
you marry wise judgement you make good proverb awareness checkmate psalms…. #22
Dolly
Parton
-AND-
Clarification
Health Point: Eating a Mediterranean-style diet appears to help lower the risk
of depression by about 30 percent, thanks to a high concentration of
good-for-you-fats and B vitamins. Olives are a main source with fresh fish.
-AND-
Can you suggest more than something like“Applesauce Politics”
that make opportunities into Loop Holes. Life is about accountability, responsibility,
and weekend fun Monday thru Sunday always on the best of Days also and even in
my Sleep and or in my Dreams.…
~ Subtle
Nature Call Line Daily Improvement Lifestyle Life Long Grace Life Long Civil
-AND-
Inspiration
is a miracle wrapped up or served and served with magic. Don’t
find fault. Find a Remedy. Resolution just ain’t Solution. ~
Line 4 Who?
-AND-
Laura Story ~ Mighty to Save
Page 726
Pricing Strategy after Selecting Generic Strategy
(MSP)
- A SKIMMING STRATEGY
If your offering has enough differentiation to justify a high price and
you desire quick cash and have minimal desires for significant market
penetration and control, then you set your prices very high.
- A MARKET PENETRATION STRATEGY
If near term income is not so critical and rapid market penetration for
eventual market control is desired, then you set your prices very low.
- A COMPARABLE PRICING STRATEGY
If you are not the market leader in your industry then the leaders will
most likely have created a ‘price expectation’ in the minds of the
marketplace. In this case you can price your offering comparably to those
of your competitors.
Author’s Comments
After defining the overall offering objective and
selecting a generic strategy you must then decide on a variety of closely
operational strategies which are listed above for a…
Strategic Marketing Plan.
&
Everybody is winner not a loser it is the quitting
that produces not winning but lost.
-Kyler
England
&
God could not be everywhere, so he created Mothers.
~ Jewish Proverb
&
Thoughts lead on to purposes; purposes go forth in
action; actions form habits; habits decide character; and character fixes our
destiny.” –
Tryon Edwards
-AND-
The Greatest Truth for
Civilization Poem Inside of a Poem:
The greatest thing you’ll ever L E A R N, is just to LOVE… & be loved in
return” ~
Moulin Rouge
-AND-
Humor Education Quality
Improvement Brooke Shields Courtly Compassion Slot 406#, during an interview to
become spokesperson for a federal anti-smoking campaign She Stated: Smoking
kills. If you’re killed, you’ve lost a very important part of your life.
-AND-
Enlightenment Understanding
Quality Value Civilization Consistent Improvement Mind Body Spirit Water
Exercise Needs Need Needs Perk:
A
Quotation from The Experts “Taxes are our way of feeding the goose
that lays the golden eggs of freedom, democracy and enterprise. Someone says,
‘Well, the goose eats too much.’ That’s probably true. But better a fat goose
than no goose at all!
--445
Jim Rohn (September 17, 1930 – December 5, 2009) was an American
Entrepreneur, Author and Motivational Speaker has been moved to Pg. 1492 #58
-AND-
Don’t get caught up in the mad rush of life. Something
that they call the rat race…Live for those who love me, and those who know me
true….If, I am the last thing on your mind maybe, I will be the first thing on
your mind in the morning…and or when testing temptation the Crown of Life….
~ Water Balance is Plus Romantic Prelude
Line Love God and His Promises
-AND-
Light me up with your electric love magic impulse
touch be my fashion style icon in season year round, a revolving day by day
romantic bliss…Hopeless Romantic maybe need me Chocolate…
~
WaterLine 4 Who 833 Danielle Peck or and Whoelse…..?
-AND-
Alice in Chains ~ Man in the Box
Page 727
The Promotion’s of Strategic Marketing Plan (MSP)
·
The
PUSH STRATEGY
maximizes the use of all available channels of distribution to “push”
the offering into the marketplace. This usually requires generous discounts to
achieve the objective of giving the channels incentive to promote the offering,
thus minimizing your need for advertising.
· The
PULL STRATEGY requires direct interface with the end user of the offering. Use of
channels of distribution is minimized during the first stages of promotion and
a major commitment to advertising is required. The objective is to “pull” the
prospects into the various channel outlets creating a demand the channels
cannot ignore
Author’s Comments
Currency trading: The act of buying and selling world currencies. Currency trading is most often engaged in by banks and other institutions, for the purposes of international trade. Individual investors may engage in currency trading as well, attempting to benefit from variations in the exchange rates of the currencies.
&
If, every call to Christ and His righteousness is a
call to suffering, the converse is equally – every call to suffering is a call
to Christ, a promotion, an invitation to come up higher.
-Charles Bent American Politician(1799-1847)
-
&-
Older and wiser voices can always help you find that
right path, if you are only willing to listen. ~
Jimmy Buffet #52
-AND-
Sarah Hart Courtly 607 Heat Magic Rhythm
Number Comedy Tactful Humor Checkpoint:
Whiskey
makes my baby feel a lil frisky...Rain makes Corn...Corn makes whisky...
-AND-
Smart
Hard Work Water Motto to Live by:
Work hard and be nice to people and always have fun.
-AND-
Romantic Love Spark
Inspiration Encouragement Motivational Stimulus Quality Love Points: To
love quality improvement is to live one of the sweetest caring and
compassionate inspiring motivating qualities in life with tactful communication
of positive encouragement.
-AND-
If your beauty was compared to Prize Fighting or
Boxing, nothing wrong with the box, but, you're the Tic Toc. You’re the KO,
Knock Out Single. You the real nice. You
look real good. You don’t have to sell when the product is real good or better
than fine tune.
~ Subtle Combination
Excitement Line Grin, Smile or Laugh
-AND-
I can be like your waterwheel, turning and announcing
20 Lessons to Living good as you, as
long as you "and" -or- water moves and or sweat evaporates any type good directions Big Change Strive Challenge God has big Plans for you…
~ Rumi Water Passion Heat Line Top of or Bottom
of Foundation
Always Follow Jesus
-AND-
Listen to the Christian
Sherry Morris “What a Wonderful World"
Page 728
Many Strategy Offerings for Advertising Promotions (MSP)
- Product Comparison advertising
In a market where you’re offering is one of several providing similar
capabilities, if you’re offering stacks up well when comparing features
then a product comparison ad can be beneficial.
- Product Benefits advertising
When you want to promote your offering without comparison to competitors,
the product benefits ad is the correct approach. This is especially
beneficial when you have introduced a new approach to solving a user need
and comparison to the old approaches is inappropriate.
- Product Family advertising
If you’re offering is part of a group or family of offerings that can be
of benefit to the customer as a set, then the product family ad can be of
benefit.
- Corporate advertising
When you have a variety of offerings and your audience is fairly broad; it
is often beneficial to promote your enterprise identity rather than a
specific offering.
Author’s Comments
You can tell the ideals of a nation by
its advertisements. -
NORMAN DOUGLAS,
South Wind &
Many a small thing has been made large
by the right kind of advertising.
–MARK TWAIN,
A Connecticut Yankee in King Arthur’s
Court
#25 Pg.1484
&
Much brass has been sounded and many cymbals
tinkled in the name of advertising; but the advertisements which persuade
people to act are written by men who have an abiding respect for the
intelligence of their readers, and a deep sincerity regarding the merits of the
goods they have to sell.-
BRUCE FAIRCHILD BARTON,The Man Nobody Knows
&
Advertising is the rattling of a stick inside
a swill-bucket.
–
GEORGE ORWELL,
Keep the Aspidistra Flying
&
Advertising is the greatest art form of the
twentieth century.
–MARSHALL MCLUHAN,
Advertising Age, Sept. 3, 1976
-AND-
Impetus Civilization
Positive Society Artistic Inspiration Psalm Art Encouragement Proverb Artist
Aphorism:
Art is not what you see, but what you make
others see...
-AND-
Comedy Tactful Humor
Quality Improvement Checkpoint: How did this one butcher introduce his wife?
He Said "Meet Patty."
-AND-
I got needs and I got needs that need to be everlasting both ways way beyond B-6 shots dropped off…and Spring, give me what I love to Receive…a B1 is not a B12…Etc…
~ 257 Sarah Palin Water Needs Line Do you think So #257 C I do my my own Alaska Type of Hunting & Fishing & Wild Life Be One Away from Politics Sometimes She’s away from Politics Sometimes
-AND-
Show me the world of Quality Passionate love in
anything and everything best shape strategy foundation style formation, as I
love to see and or need to see...
~ Love
Loves Love Style Line for whom….?
-AND-
Listen to music
selection by
Christ Tomlin “I will
Rise” Contemporary Christian Pop
Page 729
Distribution Method offering for the Customer
(MSP)
- On-premise Sales involves the sale of
your offering using a field sales organization that visits the prospect’s
facilities to make the sale.
- Direct Sales involves the sale of your
offering using a direct, in-house sales organization that does all selling
through the Internet, telephone or mail order contact.
- Wholesale Sales involves the sale of
your offering using intermediaries or “middle-men” to distribute your
product or service to the retailers.
- Self-service Retail Sales involves the
sale of your offering using self service retail methods of distribution.
- Full-service Retail Sales involves the
sale of your offering through a full service retail distribution channel.
Authors Comments
Key factors in the industry and
marketplace should initially be analyzed initially to create the strategy that
is needed to regularly monitor for change.
&
Good friends are
good for your health… -
Irwin Sarason
&
Security: An investment instrument, other than an insurance policy or fixed annuity, issued by a corporation, government, or other organization which offers evidence of debt or equity. The official definition, from the Securities Exchange Act of 1934, is: “Any note, stock, treasury stock, bond, debenture, certificate of interest or participation in any profit-sharing agreement or in any oil, gas, or other mineral royalty or lease, any collateral trust certificate, pre-organization certificate or subscription, transferable share, investment contract, voting-trust certificate, certificate of deposit, for a security, any put, call, straddle, option, or privilege on any security, certificate of deposit, or group or index of securities (including any interest therein or based on the value into on a national securities exchange relating to foreign currency, or in general, any instrument commonly known as a ‘security’; or any certificate of interest or participation in, temporary or interim certificate for, receipt for, or warrant or right to subscribe to or purchase, any of the foregoing; but shall not include currency or any note, draft, bill of exchange, or banker’s acceptance which has a maturity at the time of issuance of not exceeding nine months, exclusive of days of grace, or any renewal thereof the maturity of which is likewise limited.” Property which is pledged as collateral for a loan.
&
Men acquire a particular quality by constantly acting in a particular
way be positive.
~ Quality Positive
Success Aphorism
-AND-
Youthful
Aging with a Healthy Chinese Dessert:
Iced Lychees:
In
China, the creamy lychee fruit is considered good luck. Freezing turns them
into a sorbet-like treat.
-AND-
Tactful Humor Hugh Hefner #964 Comedy Breakpoint:
"FRIENDS
are like a good bra, supportive, hard to find... & always close to your H E
A R T, always be friendly. Laughter and love more than a chest game full of
monument admirable passion...
-AND-
I lost my phone number. Got needs of compassion, if you
help me remember mine we could trade phone numbers…Live a Attitude of Gratitude…
~ Phone Number Line who to Call
-AND-
A Life full of deep kisses, romantic adventures,
and midnight swims expect the best plan for the worst makes for quality passion,
a desirable pleasure to inspire friendship love...
~
Epigram
Impetus Love Line 4 Who?
-AND-
Rissi Palmer
~ Country Girl
Page 730
Environmental Factors (MSP)
- Government actions – Government
actions (current or under consideration) can support or detract from your
strategy. Consider subsidies, safety, efficacy and operational
regulations, licensing requirements, materials access restrictions and
price controls.
- Demographic changes – Anticipated
demographic changes may support or negatively impact the growth potential
of your industry and market. This includes factors such as education, age,
income and geographic location.
- Emerging technology – Technological
changes that are occurring may or may not favor the actions of your
enterprise.
- Cultural trends – Cultural changes
such as fashion trends and life style trends may or may not support your
offering’s penetration of the mark
Author’s
Comments
The growth potential
your product or service depends upon the positive or negative impact of the environmental
factors going into the industry and market.
&
Why
should I? When somebody insulted Caruso, did he sing an aria for them? Explaining why he did not hit a motorist after
the latter abused him following an accident. -
Joe Louis (born 1914-1981) American Heavyweight Boxer
&
Certified Financial Planner:
A title conveyed by the International Board of Standards and Practices for Certified Financial Planners. A Certified Financial Planner must pass a series of exams and enroll in ongoing education classes. Knowledge of estate planning, tax preparation, insurance, and investing is required.
-AND-
My Anti-Aging Doc Protein Health Tips: Live Longer with these proteins... Chicken, Turkey,
& Fish... Which do you have on the menu -- chicken, beef, pork, or fish?
Your answer just might affect your life span. Your best bet: Choose two legs --
or a couple of flippers -- over four. In a recent study, people who ate the
most red (beef, pork) or processed (hot dogs, bacon) meats had the highest risk
of dying during the 10-year study.
Pick a Protein of Impetus Quality like
turkey, fish, and chicken or
in
fact, research shows that vegetarians fare best when it comes to heart disease
mortality and living longer. Substitution Situations: A shorter
life is a big price to pay for indulging in cheeseburgers and BLTs. So stuff
those tacos with ground turkey, and order the veggie pizza next time you're
short on time (hold off on and say no to pepperoni & Say
goodbye to beef burritos
-AND-
Shakespearean Pure Love Real Life True Positive Fairytales: There's nothing like a dream that creates a
better future for yourself or others or all.
-AND-
Money Epigram Possible Truth Just Depends: God makes; and apparel shapes: but it's money that finishes the Man.
-Dr. Thomas Fuller Gnomologia, 1680
-AND-
Are you anything like top notch computer ready all story compatible with these and those who are missed and or mutually exclusive…. ~
Compatible Law of Attraction Line
-AND-
Where so ever you go, go with a loving heart...
~
Confucius
Love Line 4 Who?
-AND-
Listen to music
selection by
Bobby Mc Ferrin “Don’t
Worry, Be Happy”
Page 731
The Prospects
Factors (MSP)
- The potential for market penetration
involves whether you are selling to past customers or a new prospect, how
aware the prospects are of what you are offering, competition, growth rate
of the industry and demographics.
- The prospect’s willingness to pay
higher price because you’re offering provides a better solution to their
problem.
- The amount of time it will take the
prospect to make a purchase decision is affected by the prospects
confidence in your offering, the number and quality of competitive
offerings, the number of people involved in the decision, the urgency of
the need for your offering and the risk involved in making the purchase
decision.
- The prospect’s willingness to pay for
product value is determined by their knowledge of competitive pricing,
their ability to pay and their need for characteristics such as quality,
durability, reliability, ease of use, uniformity and dependability.
- Likelihood of adoption by the prospect
is based on the criticality of the prospect’s need, their attitude about
change, the significance of the benefits, barriers that exist to
incorporating the offering into daily usage and the credibility of the
offering
Author’s Comments
Defining the prospect characteristics is essential to
understanding the market segments.
&
“The divine is not something high above us. It is in heaven, it is in earth, it is inside us…”
--Morihei Ueshiba
&
-AND-
Tactful Humor Comedy Quality Improvement
Checkpoint: The
2010 oil slick in the Gulf has gotten so big and out of control that locals
have named it "Washington."
-AND-
Love Always
Tactful Humor Words of Water Wisdom:
Whether life is worth living depends on whether there is love in life.--
R. D. Laing 1927-1989, British
Psychiatrist...
-AND-
That is Big Dog. What breed is he…
~ Girls Being Humorous line
-AND-
You are special. A blessing. A miracle. There is no other person like you in the world. You have the capacity for greatness, let your light shine. Turn
your cant’s into cans and your dreams into plans…. ~ Water Pull Shine Light Line 4 Who?
-AND-
Run DMC ~ Walk this Way
Page 732
Establishment
of Product or Service (MSP)
- Whether some or all of the technology
for the offering is proprietary to the enterprise.
- The benefits the prospect will derive
from use of the offering.
- The extent to which the offering is
differentiated from the competition.
- The extent to which common
introduction problems can be avoided such as lack of adherence to industry
standards, unavailability of materials, poor quality control, regulatory
problems and the inability to explain the benefits of the offering to the
prospect.
- The potential for product obsolescence
as affected by the enterprise’s commitment to product development, the
product’s proximity to physical limits, the ongoing potential for product
improvements, the ability of the enterprise to react to technological
change and the likelihood of substitute solutions to the prospect’s needs.
- Impact on customer’s business as
measured by costs of trying out your offering, how quickly the customer
can realize a return from their investment in your offering, how
disruptive the introduction of your offering is to the customer’s
operations and the costs to switch to your offering.
- The complexity of your offering as
measured by the existence of standard interfaces, difficulty of
installation, number of options, requirement for support devices, training
and technical support and the requirement for complementary product
interface.
Authors Comments
Being thoroughly familiar with the
factors that establish products or services as strong contenders in the
marketplace is extremely smart.
&
Dow Jones Industrial Average
DJIA. The most widely
used
indicator
of the overall
condition of the
stock
market, a price-weighted
average
of 30 actively traded
blue chipstocks,
primarily
industrials. The 30 stocks are chosen by the editors of the
Wall
StreetJournal (which is published by
Dow Jones
&
Company),
a practice that dates back to the beginning of the century. The Dow was
officially started by Charles Dow in 1896, at which time it consisted of only
11 stocks. The Dow is computed using a price-weighted
indexing
system, rather than the more common
market
cap-weighted indexing system. Simply put, the editors at WSJ add up the prices
of all the stocks and then divide by the number of stocks in the
index.
(In actuality, the
divisor is much higher today in order to
account
for
stock
splits that have occurred in the past.)
&
Liberty exists in proportion to wholesome
restraint.
–Daniel Webster
&
You make the world a better place by making
yourself a better person. –
Scott Sorrell
-AND-
Humor
Laughter Free Style Poem Inside of a Poem “
I love people who make me laugh. I
honestly think it’s the thing I like most, to laugh. It cures a multitude of
ills. It’s probably the most important thing in a person.
”--Audrey Hepburn #52 Pg.1489 (This
Quote is on Page 632)
-AND-
Female
Devotional Jenny Sanford 657 Hell of a Time Magic Marriage Steam Off#/Lauren Ashley Barlow 661 Courtly C/Natalie
Barlow 664 C Courtly/Alyssa Barlow Courtly C 662/Rebecca Barlow C Bio Courtly
663 too:
Constant as the sands of time, falling grain
by grain
Higher than the skies above, that brings the springtime rain
Countless as the twinkling stars, scattered across the night
Hotter than the searing sun which burns by day so bright
Tender as a lover's touch My love for you
and
Flight like Crane Crain Crane Crayne Rain Gain
-AND-
My dad said, I would
meet a great girl someday? You want to come back to my house and watch sports
center and sing lessons we can learn in 30 years…? You Interested in Seven natural
habits of leaders in fun rather fun in
fun Gin Rummy Play…?
~ Sports
Playful line if there is attraction to sports center
-AND-
If, I lean into your
lips with the right amount of friction would they open up and nibble back. Delight
yourself in the Lord and he will give you the desires of your heart.
~
Subtle Country Body of Christ Saviour Line 4 Who?
-AND-
Listen to
music selection Disney
Rock A Doodle “Kiss -N-Coo”
Page 733
Competition (MSP)
It is essential to
know who the competition is
And to understand their strengths and weaknesses.
Each
of your competitor’s experience, staying power,
Market position, strength, predictability and
freedom to abandon
The
market must be evaluated.
Author’s Competition
The ability to learn faster than your competitors’
maybe only sustainable competitive advantage.
-
Arie de Geus
&
Live darling, boldly, fearlessly. Taste the relish to
be found in competition—in having put forth the best within you. -
Henry J. Kaiser
&
All of human powers operating on the affairs of
mankind, none is greater than that of competition.
-
Henry Clay
&
“Under promise; Over perform.”-
Tom Peters
&
Money may be the husk of many things but not the
kernel. It brings you food, but not appetite; medicine, but not health;
acquaintance, but not friends; servants, but not loyalty; days of joy, but not
peace or happiness. This is what money does by itself without good or great
principles.
–
Henrik Ibsen Revised
-AND-
My Anti-Aging Doc Water Health Tip #4: Your outer & inner BODY & mind is a temple,
you should treat it as one to improve quality in life and society." You are what you eat. -
Astrid
Alauda Revised
-AND-
Tactful Humor Romantic Comedy #9: You know, that look women get when they want sex…?
Me neither! better to tell than to guess what they need... ~ 171
Drew Carey Revised
-AND-
Female Devotional Testify to the 365 Devotional #16: "Never grow a wishbone, daughter, where your
backbone ought to be."
-- Clementine
Paddleford
-AND-
You have a gorgeous smile…Do you need a exercise
partner...?
~ Positive
Thoughts Positive Feelings Positive Action Line
always Leads
to Success Even Heaven
and or Marriage
of a Heaven Line
-AND-
I try my best to personify excellent nature with attributes that Sing. Keep on Smiling. Life is Beautiful. There is so much to Smile About. ~ Line 4 Who?
-AND-
Listen to
music
selection by
Robyn “Show Me
Love”
Page 734
Your Enterprise, Franchise or Service (MSP)
- Enterprise capacity to be leader in
low-cost production considering cost control infrastructure, cost of materials,
economies of scale, management skills, availability of personnel and
compatibility of manufacturing resources with offering requirements.
- The enterprise’s ability to construct
entry barriers to competition such as the creation of high switching costs,
gaining substantial benefit from economies of scale, exclusive access to
or clogging of distribution channels and the ability to clearly
differentiate your offering from the competition.
- The enterprise’s ability to sustain
its market position is determined by the potential for competitive
imitation, resistance to inflation, ability to maintain high prices, the
potential for product obsolescence and the ‘learning curve’ faced by the
prospect.
- The prominence of the enterprise.
- The competence of the management team.
- The adequacy of the enterprise’s
infrastructure in terms of organization, recruiting capabilities, employee
benefit programs, customer support facilities and logistical capabilities.
- The freedom of the enterprise to make
critical business decisions without undue influence from distributors,
suppliers, unions, creditors, investors and other outside influences.
- Freedom from having to deal with legal
problems.
Author’s Comments
An honest appraisal
of the strength of your enterprise, franchise, or service is a critical factor
in the development of your strategy these are the factors to consider.
&
When one cannot appraise out of one’s
own experience, the temptation to blunder is minimized, but even when one can,
appraisal seems chiefly useful as appraisal of the appraiser.
---
Marianne Moore
&
Many
wealthy people are little more than janitors of their possessions. – Frank Lloyd Wright
&
Be Proactive.
2. Begin with the end in mind.
3. Put first things first.
4. Think win win.
5. Seek first to understand . . . then to be understood.
6. Synergize.
7. Sharpen the saw be tough be positive.”---
Stephen R. Covey Revised
-AND-
Celibacy Humor Application is Virtue with
Daily Epigram Impetus Improvement Virtue: Is a liberated
woman one who has had sex before marriage and a job after…?
-Gloria Steinem Revised
Gloria M.
Steinem (born March 25, 1934)
is an
American
feminist,
journalist, and social
and political
activist who became
nationally recognized as a leader of, and media
spokeswoman for, the
women's
liberation movement in the late 1960s and 1970s. A prominent writer
and political figure, Steinem has founded many organizations and projects and
has been the recipient of many awards and honors. She was a columnist for
New
York magazine and co-founded
Ms. magazine. In
1969, she published an article,
"After Black Power, Women's
Liberation" which, along with her early support of abortion rights,
catapulted her to national fame as a feminist leader. In 2005, Steinem worked
alongside
Jane Fonda and
Robin Morgan to
co-found the
Women's
Media Center, an organization that works to amplify the voices of
women in the media through advocacy, media and leadership training, and the
creation of original content. Steinem currently serves on the board of the
organization. She continues to involve herself in politics and media affairs as
a commentator, writer, lecturer, and organizer, campaigning for candidates and
reforms and publishing books and articles.
-AND-
Biblical
Epigram Impetus Love Points: But if we look forward to something
we don’t yet have, we must wait patiently and confidently and with positive
action and peaceful loving attitude.
~
Romans
8:24 EIV Bible
-AND-
We are going to know each other eventually…better now than later…I am
slow like tap water “Never take advantage of someone who likes you” luke warm
farm cool “Never say you're busy to someone who needs you.” be peace and well
trained “Never Cheat on the One who has trust in you.” just depends on the
conversation… Never forget Those who always
remember you.
~ Water Confidence Enterprise
Franchise Service line
-AND-
If you love someone more than anything, then distance only matters to the
mind, not to the heart.
~ Water
Love Pull Line 4 Who?
-AND-
Sixpence None The Richer ~ There She Goes
Page 735
Factors to Explore on Development Strategy Program (MSP)
- The strength of
the development manager including experience with personnel management,
current and new technologies, complex projects and the equipment and tools
used by the development personnel.
- Personnel who
understand the relevant technologies and are able to perform the tasks
necessary to meet the development objectives.
- Adequacy and
appropriateness of the development tools and equipment.
- The necessary
funding to achieve the development objectives.
- Design
specifications that are manageable.
Author’s Comments
“I believe that the
very purpose of life is to be happy. From the very core of our being, we desire
contentment. In my own limited experience. I have found that more we care for
the happiness of others; the greater is our own sense of well-being.
Cultivating a close, warmhearted feeling for others automatically puts the mind
at ease. It helps remove whatever fears or insecurities we may have and gives
us the strength to cope with any obstacles we encounter. It is the principal
source of success in life. Since we are not solely material creatures, it is a
mistake to place all our hopes for happiness on external development alone. The
key is to develop inner peace.
~
Dalai
Lama 1989 Nobel Peace Prize Winner (B.1935-- )
#843
&
The happiest people
are those who think the most interesting thoughts. Those who decide to use
leisure as a means of mental development, who love good music, good books, good
pictures, good company, good conversation, are the happiest people in the
world. And they are not only happy in themselves; they are the cause of
happiness to others.
-William Lyon Phelps American
Educator, Journalist and Professor (1865—1943)
&
To be thrown upon one’s
own resources, is to be cast into the very lap of fortune, for our faculties
then undergo a development and display an energy of which they were previously
unsusceptible.
-Benjamin Franklin (American Statesman,
Scientist, Philosopher, Printer, Writer & Inventor) 1706-1790 Bio #9 Info. On Pg.1480 #9
&
We should be great
each of us radiant full of music and full of stories full of positive purpose.
-Monica Shannon Revised
-AND-
Fun Motivational
Business or Humor Fact: ☮Any excuse will serve a tyrant…
~ Aesop
-AND-
Yearbook Quote Tactful Humor
Quality Improvement Checkpoint: I won't say ours was a tough
school, but we had our own corner. We used to write essays like 'What I'm going
to be if I grow up. -
Lenny
Bruce
-AND-
Quality is Quality
Friendship Psalm British Quote: True happiness consists not in the
multitude of friends, but in the worth and choice. -
Ben Jonson
-AND-
If you can tie a
knot in a Cherry with your tongue, does it mean you’re a Good Kisser or a
potential different day different boot…tango networker honeymoon Cilantro slow cooker jump
starter….?
~
Good Kisser or Potential Good Kisser Line
-AND-
Census says
reproduction is more of instinct than procreation, a primal finish draw
ceremony Crescent Moon Night; so beautiful.
~ Humor Love Line 4 Who…?
-AND-
M “Pop Muzik 1979”
The C.D. is Just Can’t Get Enough
I Swear this Song was a Showcase of all that was to come the year after 1979 ...Welcome to
the 80's my Friends Pop Music.
Page 736
Organization
Production Output Cost Efficiency Factors to Consider (MSP)
- The strength of production manager
including experience with personnel management, current and new
technologies, complex projects and the equipment and tools used by the
manufacturing personnel.
- Economies of scale allowing the
sharing of operations, sharing of production and the potential for
vertical integration.
- Technology and production experience
- The necessary production personnel
skill level and/or the enterprise’s ability to hire or train qualified
personnel.
- The ability of the enterprise to limit
suppliers bargaining power.
- The ability of the enterprise to
control the quality of raw materials and production.
- Adequate access to raw materials and
sub-assembly production.
Author’s Comments
Jan 14 2008Sir Ken Robinson: Kids will take a chance. If they don’t know, they
will have a goal…they are not frightened of being wrong. I don’t mean to say
that being wrong is being creative. But what we do know is that if you are not
prepared to be wrong, you will never come up with anything original. By the
time we get to be adults, most kids have lost that capacity. They have become
frightened of being wrong. And we run our companies like this by the way. We
stigmatize mistakes. And now we’re running national education systems where
mistakes are the worst thing you can make. And the result is we are educating
people out of their creative capacities. Picasso once said this. He said, ‘All
children are artists. The problem is to remain an artist as we grow up.’
Sir Ken Robinson
&
Jan 16 2008Victor Fung:
If you think about the WTO and the way we
measure trade flows around the world, it assumes a very simple model, in which
a product is made in Country A and it is shipped to Country B to be consumed.
That is the fundamental assumption of the model. The question is where does the
substantive transformation that creates the product take place…because that is
where all of the value-added is. But if you look at the model of dispersed
manufacturing, the same product actually can be made in several countries
before it becomes a finished product. And, if you say the substantive
transformation then occurs in the final stage of finishing and basically that
becomes the country of origin — that last country, so to speak, gets charged
for the full trade statistics, whereas it may capture only a portion of the
total value added, it may only capture say 30% of the value added. And so the
problem with traditional trade statistics is that you are using a system to
describe a world that has already evolved and no longer fits the model.
Therefore, you get all of these distortions.—
Victor FungEconomicsInternational
-AND-
Oh Truly
Funny If you make Straight A's: Smartness runs in my family.
When I went to school I was so smart my teacher was in my class for five years.
--
Gracie Allen
-AND-
Quality Love Hammer Point
Poem Inside of a Poem: Take away
love and our earth is a tomb.
--
Robert Browning
-AND-
Queen
Margrethe 1174 of Denmark Comedy Humor
her Personality:
When the world hands
you ash, add gin...Wait... Make Mine a Double...
-AND-
Everyone may get a little excited sometime and
want some or need some. Touch on or of the face amused, fingers gently diverted
through the hair or down the back pleased, and soft kisses entertained and applied
where pleasure pressure points are missing deprived needed attention revived.
However, if you can’t support yourself you don’t need done.
~ The
First Kiss may not be the best Kiss Line
-AND-
The Chiquita Banana test is a test for married
couples that have had at least one or more Congo Gates that jump start Baby
made Class and Comfort to Boot Root Networking Is this true or false?
~
Comedy or humor Laughter Question Line 4
Who…….?
-AND-
The Whispers ~ I Love You
Page 737
Factors to Consider Activity of Marketing and Sales
Organizations (MSP)
- Experience of Marketing/Sales manager
including contacts in the industry (prospects, distribution channels, media),
familiarity with advertising and promotion, personal selling capabilities,
general management skills and a history of profit and loss
responsibilities.
- The ability to generate good publicity
as measured by past successes, contacts in the press, quality of
promotional literature and market education capabilities.
- Sales promotion techniques such as
trade allowances, special pricing and contests.
- The effectiveness of your distribution
channels as measured by history of relations, the extent of channel
utilization, financial stability, reputation, access to prospects and
familiarity with your offering.
- Advertising capabilities including
media relationships, advertising budget, past experience, how easily the
offering can be advertised and commitment to advertising.
- Sales capabilities including
availability of personnel, quality of personnel, location of sales
outlets, ability to generate sales leads, relationship with distributors,
ability to demonstrate the benefits of the offering and necessary sales
support capabilities.
- The appropriateness of the pricing of
your offering as it relates to competition, price sensitivity of the
prospect, prospect’s familiarity with the offering and the current market
life cycle stage.
Author’s Comment
Whenever a new idea might
affect resources, power, control or turf, politics will be part of the problem
at the implementation stage. You need to prepare an idea-selling campaign, not
just a presentation. ~ Change
Management & Persuasion
&
In
essence, a business model performs two important functions: It creates value
and it captures a portion of that value. The first function requires defining a
series of activities (from raw materials through to the final customer) that
will yield a new product or service, with value being added throughout the
various activities. The second function requires the establishing of a unique
resource, asset or position within that series of activities in which the firm
enjoys a competitive advantage.
—
Business Plans & Strategies
&
A
society whose practices are premised only on economic growth is going to
self-destruct, because materialism, if left unchecked, destroys the best
aspects of being human and brings out our baser qualities.—
Economics
-AND-
Diet
Humor not the best Nutritional Exercise Advice Comedy Check Point:
I’ve been on a diet for two weeks and all I’ve lost is fourteen days. ~
Totie Fields
-AND-
Epigram
Impetus Bible Version of Romans Chapter 8 Verse 4,5 & Ch.8 Ver. 9,10: So
that the requirements of the Law of Love is fulfilled in us who so ever walks
in the spirit rather than according to the flesh will be rewarded with love and
peace as long as the spirit of God and Christ dwells in you. The spirit of God
and Christ dwells and stays in you because of righteousness.
-AND-
If you were
yogurt, factors to consider is that cream does rise to the top…fruitful or Dream
Vacation, you may need license to Eh a A to Slip and Slide…
~
Females are
like a Candy Store Line No Action Exclusive Inside Curl Up with me
-AND-
Love is the only gold. Since love grows within you, so beauty grows. For love is the beauty of
the soul.
~Saint Aurelius Augustine ~
Alfred, Lord Tennyson Water Quality Pull
Love Line
-AND-
The Afters ~ Everything Good Thing
Page 738
Organization Success Long Term Successful Customer
Service Factors to Explore (MSP)
·
Experience
of the Customer Service manager in the areas of similar offerings and
customers, quality control, technical support, product documentation, sales and
marketing.
·
The
availability of technical support to service your offering after it is
purchased.
·
One
or more factors that causes your customer support to stand out as unique in the
eyes of the customer.
·
Accessibility
of service outlets for the customer.
·
The
reputation of the enterprise for customer service.
Author’s Comments
Jan 8 2008Gary Hamel
Turns out you don’t need a lot of
top-down discipline when four conditions are met:1. First-line employees are responsible for results.
2. Team members have access to real-time performance data.
3. They have decision authority over the key variables that influence performance
outcomes.
4. There’s a tight coupling between results, compensation, and recognition.
— Management & Organizational Behavior
&
If you
are either a conservative or a very nervous investor, a mechanical system might
be smart. It certainly achieves two goals: (1) limiting potential losses and (2) helping you
sleep at night. As for maximizing your returns, I think that’s another story.
–
Jonathan Steinberg
&
Forgiveness is the
economy of the heart… Forgiveness saves the expense of anger, the cost of
hatred, the waste of spirits. -Hannah More
-AND-Comedy Humor Quality Improvement Checkpoint: There was this gay
guy who went to London only to find out that Big Ben was a clock.
-AND-
Boy Meets Love Poem Inside of a Poem: There’s always a point in a relationship where you hit an incredible
high. That second of time where you close your eyes and can’t believe you’re
experiencing it. You get lost in the moment feeling like it can get no better
than what it is that second. Moments like these shouldn’t be held onto for the
way you felt. They should be grabbed onto to pull your heart up to something
you’ve never even felt before. The key is not to be compete with the top of the mountain, but to reach to the
sky when you hit it.
-AND-
I love scavenger hunts…All that is needed is beautiful
women and or a woman…and or Godly Living that attains spiritual power and
growth through knowledge of Christ…with intimacy and full knowledge of Christ… ~ Be Helpful if you see someone with a
Smile Give them yours Line
-AND-
Their seems to be more weight in the ounce than in your bounce…Love is
love and all we need to do is work on it. ~ Cute Fat
Girl Line Serious Business Exercise and do the best nutrition
-AND-
Rupa &
the April Fishes and the Song is
“Les Abeilles”
Page 739
Maintaining
Profit Potential and Generation factors to Consider (MSP)
- Potential for competitive retaliation
is based on the competitor’s resources, commitment to the industry, cash
position and predictability as well as the status of the market.
- The enterprise’s ability to construct
entry barriers to competition such as the creation of high switching
costs, gaining substantial benefit from economies of scale, exclusive
access to or clogging of distribution channels and the ability to clearly
differentiate your offering from the competition.
- The intensity of competitive rivalry
as measured by the size and number of competitors, limitations on exiting
the market, differentiation between offerings and the rapidity of market
growth.
- The ability of the enterprise to limit
suppliers bargaining power.
- The enterprise’s ability to sustain
its market position is determined by the potential for competitive
imitation, resistance to inflation, ability to maintain high prices, the
potential for product obsolescence and the ‘learning curve’ faced by the
prospect.
- The availability of substitute
solutions to the prospect’s need.
- The prospect’s bargaining power as
measured by the ease of switching to an alternative, the cost to look at
alternatives, the cost of the offering, the differentiation between your
offering and the competition and the degree of the prospect’s need.
- Market potential for new products
considering market growth, prospect’s need for your offering, the benefits
of the offering, the number of barriers to immediate use, the credibility
of the offering and the impact on the customer’s daily operations.
- The freedom of the enterprise to make
critical business decisions without undue influence from distributors,
suppliers, unions, investors and other outside influences.
Author’s Comment
Many
companies believe that they incur no incremental costs when they add just one
more feature to a product or one more term or condition to a contract. Yet
these seemingly minor changes accumulate over time into significant financial
costs; IBM research has found that they can account for 15 percent to 20
percent of total business costs. The rule of thumb across industries is that
the cost of complexity increases by 20 percent to 35 percent for every doubling
of complexity. Furthermore, we’ve found that 30 percent to 50 percent of the difference
in cost structure between high-achieving suppliers and average suppliers of the
same product comes from differences in design or in the complexity of the
companies’ product line. Operational inefficiencies account for another 30
percent — and they’re largely a result of over-complexity.
–
Finance Operations
&
Conventional wisdom is often long on convention
and short on wisdom.
&
All habits add up to a certain and particular
summation of degrees, as does brooks make rivers and rivers run to seas. ~
Carlos
Toomer (
Born: July 9, 1972)
-AND-
Water Words of Wisdom
Romantic Spark Inspiration Motivation Encouragement Psalm: Their
are only so many words in language & if you are effective with positive
words they always produce a positive effect of love, romance, or
laughter...
-AND-
A Biblical Lord's Prayer for Heaven of Earth: May your
Kingdom come; may your will be done on earth as it is in heaven. --Matthew 6:10 (TEV)
-AND-
A Smile increases your face value… ~
Maintain Profit Potential Line
-AND-
I like feeling. I am not afraid of touch. I don’t want
to steal your spotlight but I will share it That lover of a night Came when she
would, Went in the dawning light Whether I would or not...on the Straight and
Narrow all things remain in God…..
~ Whatever
Life we may need to Lead Line Bodies may Moan and Sing On all Good Things
Remain in God
-AND-
Irvin Mayfield & Ellis Marasalis ~
Love Songs, Ballads & Standards
Page 740
Internet
Marketing it can Really Stink
If new marketing is still Broke
I’m not
a person prone to Hype
MLMs To
hear my Hype do you Gripe
Internet
Marketing and such Tripe
Don’t
be no sucker born each minute Type
Millionaires
who may share a Pipe
Positive
Smart Action makes life worth living Ripe
Don’t be the blind foolish Type
A piece
of prosperity free enterprise capitalism point prosper Wipe
Laugh
as if you don’t haunt my Peace hunt for
Snipe
Author’s Comments
There
are no shortcuts to any place worth going that are worthwhile, stable, secure,
original, or unique.~
Carlos B. Toomer founder of Impetus
Services
&
Count
your joys instead of your woes; Count your friends instead of your foes.
~ Irish
saying
&
There are no
losers only winners who quit to soon.
-Casey
Stark
&
Buy the stocks of
small companies below their economic value, let the companies grow, and resell
them as proven successes at full economic value. Individuals often sell small
companies below their economic value and buy mature companies at full value,
thus providing the other side for our trades.
– Ralph Wanger
&
Good manners and
excellent habits make any man a pleasure to be with when it is consistent and
persistently from the heart. Revised–
Pete
Mayle (1939--- ) British Author
& Writer
-AND-
Home Sweet Home Love Poem Inside of a
Poem: Homes, like plants, flourish
from expressions of love and affection. I love my house for keeping me warm,
dry, and safe, a quality potential fulfiller.
-AND-
Situation
Comeback on all or any Negative History Tactful Humor Virtue Solution Resolve
Stimulus: If you're going to be able to look back on something and laugh
about it, you might as well laugh about it now. Laughter lightens all or any
burdens. ~
Marie Osmond
Revised C Ha you know Needs Need
Needs Perfect Magic Perfection C #373 C more
than a Whole Bottle of Lately and or Late Fall London England BYU Ogden British Utah Milk
Duds that Feed Adjectives…
The Virtue
of Flexibility is…What…?
-AND-
You
so attractive in a corn feed sort of way…
~
Country Wit Dinner Line or Introduction to Conversation
-AND-
Know who you
are and deliver it at all times." ~
Valuable
Quality Words Water Line 4 Who…?
-AND-
Tone Loc “Funky Cold Medina”
(1989)
Page 741
Can a Certain Business & Marketing End
Poverty…
Who’ll walk the fields with us to town
In an old coat, pants,
or faded gown
We take our roots and country
sweets
Where high walls shade the
steep old streets
And golden bells and silver chimes Ring up and down the
sleepy times
The morning mountains smoke like fires
The sun spreads our this shining wires
The mower cut fresh long grass
Sips teas and takes pleasure brass
Along the lines of economy amble
Should life be a gamble
If so sorrowful
playing in the grasses cool
Slanting sun Slanting ways Startled lapwing tool
Along life hazel-path
Through lingering aftermath
Lady’s Smock Lady’s Slipper
To watch a nestling dipper
Eyes we pass
Sorrel-Crimson Phoenix Rising out of Grass
Blackbirds sing without a fear
Honeysuckle horns blow clear
Cool ivory true vermillion
Here within Silk Pavilion
Small caterpillars lie at ease
Blossom and fly endless shadows into trees
Garnet Painted purple cobalt
Grandiloquent, the rock-files halt
How to bring attention to a needed situation
Keep your conscious dignity Grace the transition
Feet Golden as we pass
Pollen on feet in grass
Beneath an elder set anew
Large plates catch the dew
Contrast fine white cheese bread and wine
Appetizer before we dine
Folks live with labor sweet
Combine Ethical Labor organizations force feet
Such Marketing & Business neat
It seems to me, Go Green like Green Grass Grows
Would make an end of Poverty Health Improvement Flows
Author’s
Comments
We have been a global leader in business for many
decades. The Secretary of Treasury has one of the most important job in the
Federal Government. Those without a house or a secure home can negatively affect
the flow of positive healthy economy.
~
Henry Paulson
74 U.S. Secretary of Treasury June 19, 2006 Nominated
&
“The great aim of education is not knowledge but
action.”
~ Herbert Spencer
-AND-
Love Verb Reverb Line of
Love Poem Inside of a Poem
: After the verb ‘to love’, the verb ‘to help’
is the most beautiful verb in the world. -
Bertha
Von Suttner
-AND-
Shakespeare In Love
Comedy Humor Romantic Positive Virtue Quality Needs: “If
everybody's thinking alike, somebody isn't thinking.” -
General Geogre S. Patton
-AND-
Falling
in love is wanting rising in love is giving...so why don’t you rise to the
occasion and or occasions and give...To need love. Don’t wait, as much as love needs
love. ~
Line 4 who?
-AND-
Quantum Impetus United Royals Pink Positive Cake Empire
United Nation...Bellows and Blows… Don't
befriend angry people or associate with hot-tempered people, Oh Huh… ~ Proverbs 22:24, NLT
~
Huh...Humor is
Virtue Like Love Flows with Order and or
Quality The Hint Subtleness is it Best Line
-AND-
The
Cranberries and the Song is
“Zombie”